ADVERTISEMENT VOCABULARY

Billboards: These are huge signboards often placed on roads or at stadiums to advertise brands.

Example: Sabreena saw her favourite celebrity advertising her favourite smartphone on a billboard just outside Arizona.

TV Commercials: Short films on TVs that are advertising a product.

Example: Rohan got his first job as an actor in Apple’s TV commercial.

Magazine Ads: Putting up small posts on a magazine to advertise a particular product.

Example: Vogue magazines fashion ads are some of the most eye-catching ads out there.

Radio Advertising: This type of advertising focuses only on a specific group in the target audience – the people who listen to radio stations.

Example: Given how people hardly ever not connect their car’s Bluetooth to their own phones, radio advertising is almost dead in today’s world.

Flyers: They are small leaflets printed and handed out to customers in person.

Example: Rita is working on making some flyers for informing people about the end-of-season sale in her store in the Central Market.

Internet Pop-Ups: These small advertisements can often be spotted on many blogs and other social media platforms.

Example: Raj strongly expressed his dislike towards new-age advertising tools like internet pop-ups in the meeting.

Tantalising: Something that creates excitement by subtle teasing.

Example: Advertisers go bold and make use of tantalising visuals to entice their consumers.

Classified Ads: These ads are displayed in newspapers.

Example: Sumita’s family wanted her to find a suitable groom, so they put out a matrimonial ad in the classified ads section of ABC Times.

Cold Calling: Here, salespersons reach out to their first-time customers through telemarketing or door-to-door visits.

Example: With churning out huge sales figures, Raman has established himself as the king of cold calling in his office.

Jingle: The music that often accompanies any commercial.

Example:  Advertisers found out that people are more likely to buy a product if they like the jingle of the advert.

Brand Awareness: To acquaint a customer with a brand, its product, and its core values.

Example: Almost all advertisements on social media aim to increase brand awareness rather than make a sale.