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BEST IELTS Writing Task 1 Academic, 2nd December
IELTS ACADEMIC WRITING TASK 1
IELTS ACADEMIC WRITING TASK 1
The graph below shows the top priorities by business companies in the USA in 2016. Summarise the information by selecting and reporting the main features and make comparisons where relevant.
SAMPLE ANSWER
The bar graph outlines the comparative analysis of the American company’s top five priorities in 2016 according to the size of the company.
Overall, the striking feature to note is that irrespective of the size of the companies, primary importance was given to raising the number of contacts and converting them to customers.
Looking deep at the details, every company’s two top priorities were to keep on increasing leads and to turn those leads into customers. Small businesses, with 0-25 employees, gave equal emphasis to these two aspects. But a company with 26-200 employees gave the lead generation and customer conversion the highest priority.
Since small and medium companies spent more on lead generation, they focused less on cost minimisation to gain customers. Contrary to this, 30% priority was set by large organisations (more than 201 employees) to reduce this cost and they set the target to earn profit from existing customers. Medium-sized industry indicated 47% to both increasing revenues derived from existing customers and providing ROI of marketing activities, whereas, 55% and 58% precedence from a large company and 43% and 33% from the small company was assigned respectively to the same objectives.
